Candle sales have a tendency to slow down after Christmas, and as you all know the next big gift giving holiday is Valentine’s Day on February 14th. So don’t forget to gear up your Valentine candle line now and be ready to put those products on the shelf soon after New Years!
Aside from the common pink and red candles in scents like rose or cinnamon, try something new this year… get creative and think outside the heart shaped box :) Sweets are great but fattening… so why not give a heart shaped box of sweet smelling votives instead? Scents like Pink Sugar, White Chocolate, Strawberry Cream Truffle, Chocolate Covered Cherry, Caramel Nut, Maple Sugar, etc. Make your own unique blends, or think of creative new names for scents you already have!
Rustic paraffin or palm pillars layered in shades of red, pink, wine and plum make gorgeous Valentine gifts. Try making some mini heart shaped embeds to add a little romance to your containers. Red & pink chunk candles are always a favorite. And don’t forget the icing… frosted pillars with whipped wax are the perfect product to attract a sweet tooth! Your local discount mart should have glass heart shaped dishes that are perfect for 2 or 3 wick candles.
Put some passion in your packaging! Tie some pink or red ribbon on your gift bags, use a heart shaped rubber stamp, or add a sprinkle of glitter to make your products shine. You can find cello bags at gift wrap suppliers online with hearts printed on them. Heart shaped baskets are usually available at some of your local dollar stores or discount marts. The heart is not the only symbol of Valentine’s day… mix it up and add some cherubs and kisses!
Candles aren’t the only hot gift idea for Valentine sales… bath products and home fragrance items are a huge hit! Try selling drawer sachets made with scented beads, corn cob, or herbs. You can use organza bags that come in many pretty colors, or use muslin bags and iron on a romantic design with iron on transfer paper. Or even get some cute printed fabric and sew your own sachets if you’re handy with a needle! Scented pillow spray can be a great romantic gift product and is easy to make. Wax dipped roses are another fun idea to win your customer’s hearts.
Branch out into body products and offer some scented lotions this year to match your Valentine candles… people will love it! Heart shaped soaps are a simple addition that can be a great impulse item on your store counter. And since Valentine’s Day is a kissing holiday, don’t forget the lip balms!
Happy Candlemaking,
Doneen St.John
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