Farmer's Market Tips & Tricks

 

If you’re anything like me, I buy candles for EVERY occasion. Whether it be a birthday, a housewarming party, Christmas or a wedding – a candle is the perfect gift! But what makes a gift even more special, is when it can be homemade and created for a specific someone. I think that’s the best part about candles, they come in all different shapes and sizes, they always smell good no matter what fragrance you choose, and they are so simple, yet so thoughtful.

Keeping that in mind, not only are candles super popular for gift giving, but lately, candle making supplies has become a hot commodity and more and more people are learning the craft of candle making. If you’re one of them, gear up this season and check out your local farmer’s markets or craft shows to showcase your new products! Follow the tips and tricks below to have a successful first show!

Tips and tricks for summer markets and crafts shows:

1.      1. Always bring more than enough product to sell – include different sizes, fragrances, and styles so your customers have a variety to choose from

2.      2. Business cards! Have your business cards on display so customers can get in touch with you after the markets if they have any questions. They are also great to add into the gift bag with a candle when a sale is made.

3.      3. Create a multidimensional display – create a display that draws people in. Putting candles and other products on different shelves, allows for people to see everything that you have to offer! Keep it stocked too, the fuller it looks, the more people will be intrigued

4.      4. Have samples available for customers to try. Perfect for displaying on your table for them to smell or sending home in a gift bag when you make a sale. Samples could include a small 4oz size candle, wax melts with different fragrances, or a card with a hint of fragrance on it

5.      5. Be organized! Depending on the market you’re in or where the sale is, it can get pretty busy. Keep a notebook that says exactly what you have on hand, other things you offer, and ultimately what you are able to sell each candle for, and how many you sell. This will help in future markets so you can be prepared and successful every time

6.      6. Have a business banner or decorative sign made that stands out amongst the other crafters. Something that clearly says who you are and what you’re selling. A pricing sheet may also be helpful so people don’t have to be too intimidated to ask.

7.      7. Offer sales for returning customers or send them with a coupon after they purchase a candle so they can buy again! This could include a “Buy 1 Get 1” deal, 10% off next purchase, or a bonus product when they order again!

8.      8. Lastly, have fun! For us, at Bitter Creek, our market time period is just around a couple months of the year and usually depending on the weather – make the most of them and enjoy yourself. A smile can be just enough to bring a new customer in.

*Also keep in mind you’ll probably have to bring your own table, a nice table cloth, change, a chair to sit on, and something to keep you occupied when the crowds start to die down! Happy Selling!